25 Ways to Inspire and Elevate Your Events Program

David Saef, the Chief Instigator in Freeman’s strategic advisory practice, shares his expertise in event organization and corporate marketing in a post-pandemic world. In his interactive webinar, Saef explores 25 ways to implement strategies that will inspire and elevate your event programs, whether it be in-person, online, or a combination of both. While his 25 reasons cleverly served as an acronym for “Leading Through Uncertainty”, Saef successfully cultivated a safe, welcoming space to learn how to best navigate through the changes in the industry. Here are a few takeaways from the session, click here if you would like to watch the recorded session for all 25.


“Not Your Old Floor Plan” 

Being the most requested topic of the 25, Saef explained how traditional floor plans had to seriously change in order to make the most of both the space and the participants. Floor plans are commonly planned within a structured grid. However, due to circumstances of the pandemic, such as limited guests and health regulations, Saef suggested the industry move towards Area Zones. These zones are geared towards allowing people to safely share by community based on interest within the event. Area Zones prioritize time and audience needs. 


Guests also inquired how gaming can affect a digital event and exhibitor success. In general, we saw a positive outlook when incorporating gaming, with a 45% and 12 min increase in exhibitor engagement. However, it was noted that companies need to choose who and when these tactics are utilized for. For example, investing into gaming tactics with a more entry-level crowd will not be as efficient compared to a more experienced crowd.

“Touchless Immersion” 

The pandemic has placed multiple restrictions on what an experience entails. With Touchless Immersion, we can create our own picture, transporting guests into a new environment. This option is not only cost efficient, but would be truly memorable for everyone involved. The examples provided included a room evolved into the painting “Aterlier de Lumieres” and another room immersed into a pattern created by artist Yayoi Kusama. 

“Designing for Intent” 

Saef notes that the pandemic may often have us asking “How can I make my on-site, online?”. However, no matter how many times you ask yourself this question, it’s the wrong way of thinking. He suggests to not forcefully convert all our work to online, but instead that by doing less, and doing it better, we can find an equilibrium with doing both online and on-site events. For example, content curation will better help choose what should be delivered to certain audiences.

“Delivery Matters” 

As we move toward online, it is important to recognize how someone presents themselves on screen. Some suggestions for creating a successful online presence includes a smile, adequate headroom, alignment with the top third of the screen, and including your elbows. To create more lively communication, include body movement using your hands and upper body. 

Saef reminds us of the importance of taking breaks. Whether it be escaping to your safe haven, walking through nature, or having a coffee break, we all need to take a breather. By having the goal of uplifting others, we are creating an environment where we can all thrive. 

The Changing Role of Meeting & Event Planners

“The industry has changed more these past 6 months than ever in our lives,” our very own CEO, Tim O’Malley has stated. NHS Global Events President Sean Lynch, Michelle Durpetti Events Chief Planner Michelle Durpetti, and Huron Consulting Group Meetings & Events Manager Matthew Bohn share their thoughts on virtual events, pricing, and tips for future or current event planners during this difficult time. Want to watch the full video on our Youtube channel, just click here.

All four professionals agree that hybrid models are not going to end anytime soon. So,  how do we generate excitement using hybrid models? Lynch says the key is to broadcast these events by using production value. This includes assets such as lighting and sound that were crucial before the pandemic. 


Now, It’s important more than ever for an event to have fluidity and simplicity. “Remember it’s about the audience, the right content in front of the right people,” states Bohn. A useful tactic used by Huron Consulting Group during a virtual event is to incorporate a Q&A in the live chat. They also create polls that will keep the audience engaged.

Another question you may ask is, “how to lay out the experience” virtually. For example, in a gala if there was a certain meal, beverage or gift that would be provided in-person, that same commodity can be enjoyed virtually and sent out through the mail. 

In terms of pricing and business appeal, “everyone’s budgets have been slashed,” states Bohn. He mentions how important it is to work within budgets during this time. Lynch says to not be discouraged, “event planners are still worth the hours they put in.” He emphasizes to be proud of your product and the services you’re selling. Lastly, one aspect of business appeal mentioned by all the professionals is the need to have clear and updated websites. 

During this time it’s necessary to continue learning & cultivating communication, working on professional development and leveraging strengths. 

Career Search Success Strategies for Hospitality, Tourism, and Events Industries

Interview Like an Expert President, Lynée Alves helps those in need of career tips and strategies. Alves is a professional career expert and has focused on recruiting, interviewing, and hiring for more than 20 years. Here is her advice on topics such as current challenges, resumes, LinkedIn, interviews, and mindset. 

It’s no secret that career search has become even more challenging due to COVID-19. There’s more competition, a rise of resume filtering software, and higher rates of unemployment. Applying is just the first step in the job process, but Alves gives a list of tips that will help your resume stand out. Watch the webinar below, or click here to watch on our Youtube channel.


Your resume must be in an updated format and layout with a sans serif font. You need a clear header that includes your LinkedIn URL and a professional summary, that highlights your key strengths and skills. “The most important part of your resume is the top half,” says Alves. When listing professional experience she advises to list responsibilities but to focus on your results and accomplishments. Additionally, job experience only needs to go back 20-25 years and if you have more than 15 years of work experience listing a graduation date is not necessary. 

When discussing LinkedIn, Alves emphasizes the importance of professional social networking. Recruiters use LinkedIn Recruiter daily and look for potential employees. On your LinkedIn headline, you can write your job title plus key strengths and skills. The ‘About’ tab is the place to write about what makes you unique and interesting in what you do. You can also make an ‘open to opportunities” tab with the type of job you're looking for and make it public for recruiters to see. Alves advises to have regular activity on LinkedIn and to ideally have 500+ connections. Posting and sharing content on LinkedIn will help you become more visible.

Interviewing can be nerve-wracking, but Alves ensures research and practice can help make a difference. Always visit the company website and learn the role you’re applying for. Focus on soft skills which are characteristics that showcase your teamwork and communication capabilities. If you’re nervous, create a cheat sheet, practice out loud, and study interview questions that can be found online. If you’re interested in a career pivot, Alves advises focusing on your professional experience and what’s most transferable in similar roles. 

Alves says the secret weapon is the mindset. “You attract what you put into the world.” Focus on positivity, your strengths, and be confident in yourself and your work experience. You can join Alves’s Facebook group if you’re looking for additional resources. 

Written By: Marla Chavez Garcia

Live events may always have our heart, but virtual helps us smile right now

Things just aren’t easy now, for pretty much everyone. Sometimes it’s even tough to think about all the ways we used to be able to get together and connect only a year ago... And that’s just the baseline these days. We’re not trying to bum anyone out here, but we think about this stuff. 

Lately, if anything funny or cool or interesting does happen, it seems to be happening in the virtual world. Like, Shaq being too big for even virtual NBA bleachers. Or Shia LaBeouf smoking weed in his truck during the virtual Fast Times at Ridgemont High table read... The virtual world, and virtual events, feel light and fun right now, because they feel more natural. And to be honest, more safe. Maybe hybrid events will get there soon. We hope. But a packed convention hall is sadly not happening anytime soon.

In fact, one of the reasons we built Expo Pass was to help organizers get thousands of people into an event space as fast as possible -- not sitting in front of their webcams. Sure, we had ideas about how virtual events could change everything, but live events were king... Until the world made it clear that live events were in fact, not king… And we had our first freak out. And then we quickly decided to pivot -- to utilize the strong platform that we had already built for live events, to support virtual events in every form. Including a new attendee interface to spur engagement between attendees and sponsors/exhibitors. And we also added streaming, obviously. 

The Expo Pass platform now gives organizers the power to plan events that might be live, hybrid, or virtual, and then decide on the right format whenever it feels right. The branded registration and check-in process stays the same, and everything organizers build in Expo Pass stays intact in any event format. So switching to virtual, or hybrid, or maybe even making the leap to live one day, becomes a no stress decision. Which is what we all need right now. 

It’s hard to tell how everything is going to end up. But after a few months of this new normal, it’s clear that events still make sense. They can still be good fun. And maybe even make the day a little easier. And that’s what we want to be a part of. Now more than ever.

We would love to share some ideas and practices we have seen while helping hundreds of event planners produce virtual events. Our Zooms are always on, literally, and we’re here to help out in any way we can. To schedule a chat, please visit www.expopass.com/lets-talk.


Written By: The Expo Team

Ideas to Improve Virtual Attendee Engagement

Now more than ever, it is vital to understand how to make virtual events more appealing to stakeholders, sponsors, and attendees. A recent poll from a Virtual Planner Master Class showed that 60% of planners are considering shifting their events to virtual or hybrid. With so many businesses temporarily closing or shifting to a remote workforce, there is a demand for fresh ideas that can take ordinary online events to interactive digital experiences for your attendees. Here are some ideas that can paint your virtual event red against a white background.


Don?t Lose Sight of the Physical Aspect

Tangibility is not the first thing that comes to mind when you hear the word ?virtual? ? even more reason to utilize it. If you can manage to pull in a physical aspect, you will set your event apart from the rest.

Looking at a screen can be extremely 2 dimensional. To bring in that 3D element, you?ll have to get creative. If you are a baker, you may consider delivering a cookie kit to those who register for your cookie making tutorial event. That way, your consumers can physically follow along. Or, if you?re a librarian, you may consider delivering a physical copy of a book to your event goers, so your consumers can hold the book.?

There may not be many cookie-bakers and librarians reading this, but the same rule applies for your business?s virtual event. Give a tangible taste of your product or message. This creates value for consumers and adds an interactive element to your next virtual experience.??

Master Class tip: At the last virtual event we hosted, we delivered a tin of Garrett?s Popcorn to each panelist, which offered a positive incentive to the panelists while on the Zoom webinar.


Include Positive Incentives

Think about when you were in high school, around homecoming (I know, bear with me). You may have had spirit days, where you all wore hats to school or fashioned a crazy hairdo. It is likely that this made you more excited to come to school. Well, the same rule applies to virtual events.

Adding a twist to your event, like a virtual happy hour, gives people something to be more excited about. Therefore, people are more likely to express excitement for your event ? just like high school spirit week made you excited to come to school.

It would look something like this: you put together your event, you inform consumers that by attending your event, they will have both the event content and the positive incentive of your choice to look forward to. All of the people who tend to flake may say, ?hmmm? I don?t know if I?m up for it, but a virtual happy hour afterward is pretty cool ? can?t miss that. Alright, I?m in!?

Master Class tip: In order to encourage people in the industry to stay connected at this time, we?ve been offering an optional virtual happy hour at the end of each online event. We normally host monthly networking events and meet-ups, so it makes sense for us to continue to connect people virtually even during this time.?


Broadcasting a Virtual Experience?

Virtual experiences, like cooking demonstrations, comedy lessons, and cocktail demonstrations are all great tools to get your audience interested in attending your virtual event.?

Similar to positive incentives, virtual experiences add excitement and value to the event. With something like a virtual happy hour, the incentive is simply having fun. However, adding a virtual experience or lesson entices people by giving them the opportunity to learn something.?

You can market your virtual event by letting prospective attendees know that they will have knowledge of something new to take away afterward.?

Master Class tip: Master Class Tip: At our Virtual Planner Master Class, we partnered with Live Art International to create a unique virtual experience with DIY Wine Glass Painting Kits. Two days before the event, early registrants received a wine glass in the mail to self-decorate, along with painting materials and an instruction guide. Then, we encouraged everyone to bring their glass to our virtual happy hour. To take things to another level, we gathered selfies of everyone with their wine glasses and put them into a collage to be shared on social media.?


Use Small Group Interaction as a Deliverable

What sets an event apart from a lecture? The answer is simple: interaction. It is important to include small-group opportunities in your virtual event for consumers to see value in it. Speaking to other like-minded individuals makes consumers feel that they are a part of something, and that ?something? is your brand.

For optimal engagement, it is important to preload poll questions to captivate your audience and gather feedback. If you are looking to gather any poll feedback, you should launch the poll with at least 5 minutes of programming left.

Small groups will give your event the value of socialization, brainstorming, discussing, and more. This value is the perfect deliverable to market to consumers. Utilizing Zoom breakout rooms shifts the event from passive to active. Make it known that your event is different because it is not just a lecture, but a collaborative colloquy.

Master Class tip: To encourage small group interaction at our virtual events, we break the group into multiple smaller groups. We shuffle people around intermittently to offer maximum networking opportunities. Our timing formula changes based on the content and audience of the event, but we found moving people around keeps them engaged for much longer than a presentation format does.

Author: Emma McVady, Ateema

Eight Steps for Marketing Your Virtual Event

While there’s no replacing the face-to-face networking, spontaneous exchange of ideas, commerce potential, and overall sensory experience associated with a live event, a virtual event can help corporations, associations, and other organizations achieve valuable business objectives. During the COVID-19 pandemic when gathering in person is not possible, pivoting to virtual events can keep brands top of mind, audiences engaged, and can help generate new leads. To create an audience for your next virtual event, consider these best practices.

Start with your virtual event strategy

Ensure your organization is aligned around the overall objectives of your virtual event. Write down, in priority order, everything you want to accomplish, e.g., audience engagement, revenue generation, lead generation, brand building, exposure for industry suppliers, establishment of thought-leadership, and more. Refer back to this list as you face decisions not just about marketing, but also about budget, content, delivery/technology, sponsorships, etc.

Define your audience

Who will be the most likely to participate in a virtual event - Look within and outside of your database to identify engaged and/or intellectually curious segments of your prospective audience.

Consider audiences from parts of the world you hadn’t marketed to before, industries or professions that have seen the cancellation of live events that serve them, and any other audiences who may be hungry for community and knowledge sharing in today’s new reality.

Create an event marketing tool kit

There are five essential tools that should be used to build an integrated campaign for a virtual event:

  • A strategic brief
  • A creative concept
  • A messaging platform
  • A tactical plan, and
  • A resource allocation plan

By aligning on the creative, messaging, and tactical plan from the start, your team can more efficiently market your virtual event. When developing your tactical plan, keep the following considerations in mind: First, the customer journey timeline for a virtual event is greatly condensed compared to one for a live event. Second, because attrition rates of 50 percent (and higher) are common for virtual events, do not stop marketing to registrants. Ensure you funnel registrants into a separate campaign and convince them to show up.

Build a killer event website or landing page

After you’ve identified your goals, defined your audience, and built your event marketing tool kit, now it’s time to work on the focal point of your campaign — your website. Because your site will serve each key segment within your audience, make it flexible and comprehensive, but don’t lose sight of the fact that visitors want to get in and get out with minimal fuss.

Consider using forms to provide a quick way for cold leads to stay informed, setting cookies to remember user choices on return visits, and personalizing content blocks based on acquisition source, or, even better, past behavior data pulled from your automation platform or CRM.

Use a performance model to guide your approach

Start by estimating how many website visits it will take to generate the registration numbers you desire and then work backward from there to determine where the traffic will come from. By estimating how much traffic will be driven organically by email, digital ads, etc., you can set goals for impressions, engagement, and click-throughs.

Leverage your partners in promotion

If applicable, partner with your sponsors, speakers, and other ambassadors to promote the event as a way of elevating their exposure — and helping you extend your reach. Create a suite of easily customizable tools and messages they can use to invite their networks to participate.

Leverage your content

Don’t wait until your event to share valuable information. Tease out compelling content through guest blogs, speaker videos, and social media posts, to give your audiences a taste of what’s to come.

Know when to ask for help. If you’re new to the virtual event space, don’t go it alone. Lean on your event technology partner, agency resources, and firms that specialize in event marketing to fill in the gaps.

Written By: Kimberly Hardcastle-Geddes

Source: Freeman

How to Adjust Live Event Content for Virtual Events

Sometimes the unthinkable happens ? a disaster, a cancellation, an instance out of our control. As we?re seeing now, that can have a big impact on what we do as event professionals and how we gather as people to learn, network, and engage.

But with a switch in strategic thinking and the right partners for content and technology, you can pull off a virtual event that is every bit as exciting as your in-person plan.

Embrace the new opportunities

As you jump into virtual events, know that your virtual event strategy is not going to be 100% the same as your live event strategy. Adjusting your plan for virtual events opens up new possibilities that you must consider before moving forward.

First and foremost, revisit your goals and priorities. How do they need to change with a virtual event? Can they be expanded? Does anything need to switch out? Capture all of this information so that it?s handy to reference as you revisit decisions.

Another thing to consider ? going digital can mean getting even more data from your event. More insights means more ways you can show value, so it?s important to align ahead of time on the right metrics for your team to track.

Add to your audience

Once your goals are firmly in place, think about your audience ? that target is highly likely to change when you?re putting on a virtual event, simply because you have the ability to expand your reach beyond the confines of geography. And that expanded audience isn?t just about reach ? it also allows for more targeted, personalized messaging.

Consider adding other personas, industries, or more to your marketing list to expand that net even farther. Community is more important than ever before, and yours may be wider than you once thought.

Inject some personality

First and foremost, having a great moderator or emcee is critical for translating live events to the virtual space. It can be too easy for things to go off the rails, especially in a new format ? let alone having to work around potential connectivity issues, technology glitches, or any other surprises. That?s why having someone calm, engaging, and knowledgeable steering the conversations and providing transitions between elements is so important.

They can be the central guiding voice throughout the event that gives out important information, introduces new speakers, makes announcements, and more. Having the perfect personality in charge helps bring life to your event, helping attendees get more engaged and moving away from a scripted look and feel.

Break things up

You might think that having a captive virtual audience is the perfect opportunity to dive into a topic for a few hours at a time ? but think again. It?s even more vital to break up virtual event content into manageable chunks so that you don?t lose attendee attention and participation.

Ten to 15 minute sections are suggested for ideal content consumption. Between those sections, the content can be broken up by interactive moments, like taking some questions, leveraging a poll, or drawing for a prize. This helps attendees fully digest the content without feeling overwhelmed from a distance. Opportunities for networking can also be added between sessions to keep people engaged with one another as well as the content.

We highly recommend using a mix of pre-recorded videos along with live streaming for all virtual events. This gives you more control over your content before the event, allowing for editing, reshooting, or redesigning. This is a similar approach to successful television broadcasting. Then, you can take advantage of the live platform to generate great conversations and interaction with attendees.

Get engaged

Virtual events can be just as rich with inspiration and education as a face-to-face experience, but when people are working from their own spaces, it can be harder than ever to keep distractions to a minimum.

That?s why adding interactivity to virtual events is an absolute must to foster engagement and keep attention. There are lots of options that you can deploy in a way that makes the most sense for your audience, format, and content:

  • Conversational formats instead of rote webinar standards can help attendees feel more relaxed and engaged during sessions, especially when you have a great moderator to keep things moving along and guests who add not just expertise, but energy to the event.
  • Virtual lobbies not only help you with crowd control while you make last-minute adjustments, but they give attendees a valuable moment to chat and introduce themselves.
  • Virtual product showcases can take the place of some of what attendees are used to seeing on the show floor. Think outside the box while also thinking about what tech attendees typically have at home. This can work for things like product walkthroughs, augmented reality experiences, and more.
  • Feedback and Q&A sessions are the better way to handle audience interaction during a virtual event. Having these features built into your platform helps you manage the information flow, and you can pivot if necessary based on the feedback you receive. This also boosts engagement and helps ensure that conversations are a two-way street. The more attendees interact and engage, the more value they find in your event.
  • Polls and surveys help break up your content flow and provide a moment of breathing room for presenters while also getting valuable feedback straight from the audience. That data can provide interesting insights during and after presentations, as well as a read on the room to see who?s actually engaging.
  • Contest or raffle elements built into your event add some fun and excitement while working as an additional incentive to keep people engaged with your content. They could even be a part of a virtual sponsorship opportunity!

Connect and curate

When events are virtual, it?s that much harder for attendees to network among the group and meet with like-minded individuals. That?s part of what makes live events so special ? and something we don?t want to lose.

Personalization and personal connection, wherever we can create it, is a crucial way to keep people engaged and help a virtual event feel as genuine as a live experience.

Some solutions have features that allow you to split a virtual meeting into smaller groups, like breakout sessions. This can be utilized to create focused discussions around different questions, areas of expertise, interests, and more.

Having not just speakers, but attendees share short bios and connect via channels like LinkedIn helps people get a sense of who?s on the other side of the screen. And creating groups on Facebook or Slack channels focused on the event and specific topics is a great way to keep people in touch for post-event communications, discussions, and more.

By keeping these tips in mind, as well as working with a great partner that can help you with technology infrastructure, strategy, marketing, and more, you can successfully transition your live event to a virtual one without missing a beat.


Source: Freeman

Keep Company Culture with a Remote Workforce

It's no secret that we are amid something incredibly life changing. Businesses are going through many challenges and changes as companies transition to a remote workforce. If we know one thing has stood the test of time, it is the work ethic of employees.

Any emotional response from leadership can send a ripple through the company, good and bad. As we weather through this storm, every leadership team must align with how to encourage and appreciate all individuals within a company.

1. Recognize Small Wins

If fortunate enough, many individuals have already begun a remote working schedule. Even with progressive work environments, not everyone has the foundation in place to adapt to this new remote workforce structure. Technology may lapse, calls may drop and a new wave of company culture forms out of the idea of going to work in pajamas.

To keep a pulse on everyone's spirit, celebrate small wins. Every person on this planet is affected by this current pandemic. No matter the struggle, small or large, we are in this together. When leadership keeps a positive outlook by recognizing the good with the bad, these habits will trickle down to the rest of the team.

2. Appreciate Everyone Individually

Whether your team consists of a few employees or your company can fill half a football stadium, everyone is unique and interprets recognition differently. In order to adequately accommodate for each person's needs, it is important to connect with all of them individually.

Find the time to appreciate the hard work and initiative. From a simple 'thank you' to a gift card to the grocery store, appreciation goes a long way.

If your company has the means, formal modes of recognition are an easy way to celebrate individuals. Whether it is a commemorative medallion for a kooky version of work-from-home office Olympics, or an award for hitting those Q1 sales goals, rewards in the physical form are always a safe approach to recognition.

3. Give Support Often

There should be no short supply of appreciation. During this time, employees are not just the building blocks to a positive work culture. They are quite literally keeping every company afloat. Every day should be filled with support for those individuals that are putting all of their best efforts forward.

Take a few minutes each day to plan out how to support others. Is there something you can do as a manager to appreciate your employees differently today? Switching up the form of praise and appreciation each day will give employees a boost in morale. Not only will this give them something to look forward to, but this anticipation can positively impact their lives.

4. Be Genuine

Genuine appreciation will prevail during this difficult work environment. Appreciation validates a worker's efforts, but a genuine approach can increase the effect tenfold. By not just praising those around you but doing so with genuine interest and appreciation, employees will remember the sincerity for months afterwards.

A boost in productivity can occur during this time, but do not lose sight of what is important. Your employees are going to great lengths to keep their jobs functioning as normal as possible. In turn, receiving appreciation and recognition for their hard work will go a long way.

Find out what other small ways you can show big appreciation. From experience, our remote workforce is ready to help shape your recognition program to its fullest potential. Connect with us today.

Written By: Samantha Mikos

See this article and more on Cristaux.com

Shipping Solutions if Your Event is Canceled

Amidst the rising concerns of the Coronavirus, it is becoming more common to postpone events with larger groups of attendees. In some extreme cases, event planners have outright canceled award shows. As the global status continues to evolve with further preventative measures, find out what options you may have from your award supplier.

While it is understandable that safety is the most important concern to address, we want to make sure that each award show planner knows that they have choices when it comes to the actual awards shipping.

Drop Ship to Individual Recipients

Likely to be the easiest solution if you find yourself in a bind, drop shipping is the highest recommendation. This is a great way to avoid any headaches with shipping logistics. With this option, the award shipments skip the middleman and will ship directly from the production fulfillment warehouse. Wipe your hands clean knowing you do not have to run around and ship each individual package yourself.

This takes the responsibility off your shoulders for ease of transfer. Also, if the event is in fact canceled, this is a great way for the recipients to still receive their honor right away.

When shipping from Cristaux, our Chicago-based production facility is taking substantial precautions to ensure that we ship each package with the highest quality and care.

Ship Directly to Company Office(s)

Similar to the drop shipping option, shipments to an office, or even multiple office locations, will help eliminate added stress. If an event is postponed and you have the extra space, you can house the inventory internally, or you can deliver the awards personally to the recipients.

This is also an alternative if the award recipients are internal employees. You can hand the awards out to recipients before or after the workday. If there are awards for employees at multiple offices, the process will still work just the same.

Postpone Event and Hold Inventory in Supplier Warehouse

Although this is not the last resort with awards shipping, this option is not ideal because many manufacturers will not have warehouse space to hold excess inventory. You may be lucky enough to have a vendor hold your inventory for an extended period of time. In this instance, your awards supplier will be allotted a holding fee.

This a good alternative if you know that your event will not be postponed for an extensive amount of time. If the show will be eventually rescheduled, this option is ideal. That way, when the time comes, you can ship the awards as normal.

The fee for this can range depending on the supplier, so make sure to get a quote before you decide to go ahead with this option.

Last Resort: Cancel the Order

This may seem like an easy option with awards shipping, but this is the most unfortunate and stress-inducing option for both parties. Not only will this cause a major supplier issue if the order is already in production, but more than likely there is contractual agreement that obligates you to pay a fee if you cancel. Oftentimes this fee is a heavy sum to counteract any supplier costs that incur with your order.

We understand that sometimes this is the only option that has been given. The important item to note is whether or not you will have to start this process again in the future. It might be ideal to be charged a holding fee instead and avoid any future setbacks if the event will resume in a few months.

Article by: Samantha Mikos

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