Live Art International: Over Five Million Dollars Raised For Charities

• 

Live Art International is a creative agency and management firm that guides, books, and manages professional artists and art based experiential programs in the live AND virtual performance market. Brush to canvas, chalk to pavement, pen to paper, Live Art International creates one-of-a-kind experiences for audiences and event attendees. 

Every experience is tailored to the client’s wishes. Customized artwork and experiences can fit a theme or brand, and events can accommodate audiences as small as 10 to 20.000 or even more people. 

Great Artists, Great Causes

Live Art International’s performance artists have traveled the globe, shared stages with Grammy award winning artists, set trends in fashion and design and are champions for charity.  Throughout the years, Live Art International has raised over 5 million dollars for charities across the country.  

Recently, Live Art International organized a fundraiser event with speed painter Elliott from ArtBeat Live! Elliott has raised millions of dollars for charities over the past 13 years, and his artwork was featured during Patrick Kane’s 100th game. The result is being auctioned off on the team’s website, the proceeds will go to the Blackhawks local outreach program. 

Engagement

In addition to live art performances, Live Art International manages and produces art-based activations for conferences, corporate meetings, branding events and more.   Activities include  large scale community art installations and coloring walls, creative break out session activities such as group canvas painting and crafting workshops + unique branding experiences with their spin art bicycles or mosaic murals. 

About CEO Dayna Malow

As a veteran of the industry,  Live Art International CEO Dayna Malow has crafted the entertainment programming for countless talent corporations, festival productions and non-profit agencies. Her booking experience and relationships have led her to various career opportunities in the industry including Entertainment Director for the USO of Illinois, Director of Operations for Magnificent Events, Entertainment Director / Talent Buyer for StarEvents and President of The Chicago Entertainment Agency.

Group and Event Sales Information

dayna@liveartinternational.com - 800-985-9330 

 

---

by Leentje De Leeuw

Things you Must-Do To Stay In Communication

Communication has been in the spotlight now more than ever with businesses coming up with innovative ways to communicate with their customers. Noreen Heron president of Heron Agency, Janet Isabelli founder of Isabelli Partners, Dakota Shultz co-founder of Agency 360, and Carol Fox president of Carol Fox and Associates came together to discuss their must-do things to communicate better to their customers in current times. 

1. Talk Directly to Customers

This may sound obvious but many businesses are not actively speaking directly with their customers. Posting on socials may let customers know about your business and the regulatory steps you are taking to keep them safe, but it is not enough. “I'm seeing a lot of signs and posters about safety precautions, but that takes the human aspect out of the business, use the voice of your employees to be more personal” says Dakota Shultz. Being intimate with customers gives them comfort. Customers are already uncomfortable with eating indoors, let them know what you're doing personally to make their experience the best it can be. 

2. Know How to Communicate Safety Vs. the Experience

An issue many businesses are facing is trying to balance marketing their safety regulations and the experience. What's the right amount of balance between the two? Isabelli believes a 50/50 balance is key, showing your customers that you aren't putting safety to the side by giving it the same amount of attention you would the experience. While Heron thinks 60/40 is more in line with what people want, most customers are used to the guidelines now and at this point just want to focus on having a good time than worrying about the regulations stating “We are here to help you”.

 3. How to Plan For The Future 

Many businesses are focusing on what to do in the future rather than worrying about re-opening or staying open right now if they are not able to. This is the wrong way to go about it because there is so much uncertainty on when and if things will go back to “normal”.  Fox believes there is always a way to continue to bring content to customers stating “Try and do online shows rather than waiting and hoping”. The best way to figure out how to remain operating is simply ask the customers what makes them comfortable “take surveys instead of trying to assume what they want '' says  Shultz. Being upfront can be one of the most powerful tools when trying to figure out what customers want, especially during such complicated times. 

---

by Planner Master Class

Coronavirus Travel Sentiment Index - Latest Findings on How Americans are Approaching Travel Decision Making

Destination Analysis Inc. President & CEO, Erin Francis-Cummings gives an insightful presentation about data on tourism and travel trends in the United States. It's no surprise that COVID-19 has had a major impact on travel plans across the country. Nevertheless with a vaccine in progress, Americans are slowly feeling more confident to begin traveling again.  

When Travelers were asked to describe in ‘one word’ how they felt about traveling during the pandemic, this is how they responded. In the first month they felt scared, in May they felt cautious, and now they feel cautious but excited.

Cummings shares some promising statistics that bring optimism for the travel industry. 52.2% of Americans have excitement and openness to travel and 78% have travel plans for the upcoming year. “There’s a lessening of fear and it has transmitted to travel,” said Cummings. 

Looking back at findings from the summer, July and August were the peak travel months which mostly included college graduates and partners. Additionally, when traveling Americans were more reliant on hotels for safety information. 32% of these travelers stayed at 3-4 star hotels and 82.7% rated “satisfied” to “very satisfied” about their stays at hotels during a pandemic. In terms of operational practices wanted by guests, included well-explained cleaning procedures, hand sanitizers, and available face masks & wipes. 

Due to current conditions, travelers had a decrease in their typical vacation spending. This was not due to restaurants or attractions being closed, but because travelers are purposely being more budget conscious. In addition, Cummings adds that offering discounts would cause a motivation in Americans to begin traveling. 

When asked if a vaccine would change the attitude of traveling for Americans, 44.1% said yes and 47.5% said they would need to wait 3-12 months before getting the vaccine. In a Travel Sentiment Index used by Destination Analysis, it has found that those in rural areas, air travelers, cruise travelers and women are most marketable at the moment. 

If you’re interested in this study, new findings come out every Monday morning or you can also visit the website at https://www.destinationanalysts.com/covid-19-insights/.

---

by Planner Master Class

Eight Steps for Marketing Your Virtual Event

While there’s no replacing the face-to-face networking, spontaneous exchange of ideas, commerce potential, and overall sensory experience associated with a live event, a virtual event can help corporations, associations, and other organizations achieve valuable business objectives. During the COVID-19 pandemic when gathering in person is not possible, pivoting to virtual events can keep brands top of mind, audiences engaged, and can help generate new leads. To create an audience for your next virtual event, consider these best practices.

Start with your virtual event strategy

Ensure your organization is aligned around the overall objectives of your virtual event. Write down, in priority order, everything you want to accomplish, e.g., audience engagement, revenue generation, lead generation, brand building, exposure for industry suppliers, establishment of thought-leadership, and more. Refer back to this list as you face decisions not just about marketing, but also about budget, content, delivery/technology, sponsorships, etc.

Define your audience

Who will be the most likely to participate in a virtual event - Look within and outside of your database to identify engaged and/or intellectually curious segments of your prospective audience.

Consider audiences from parts of the world you hadn’t marketed to before, industries or professions that have seen the cancellation of live events that serve them, and any other audiences who may be hungry for community and knowledge sharing in today’s new reality.

Create an event marketing tool kit

There are five essential tools that should be used to build an integrated campaign for a virtual event:

• A strategic brief
• A creative concept
• A messaging platform
• A tactical plan, and
• A resource allocation plan

By aligning on the creative, messaging, and tactical plan from the start, your team can more efficiently market your virtual event. When developing your tactical plan, keep the following considerations in mind: First, the customer journey timeline for a virtual event is greatly condensed compared to one for a live event. Second, because attrition rates of 50 percent (and higher) are common for virtual events, do not stop marketing to registrants. Ensure you funnel registrants into a separate campaign and convince them to show up.

Build a killer event website or landing page

After you’ve identified your goals, defined your audience, and built your event marketing tool kit, now it’s time to work on the focal point of your campaign — your website. Because your site will serve each key segment within your audience, make it flexible and comprehensive, but don’t lose sight of the fact that visitors want to get in and get out with minimal fuss.

Consider using forms to provide a quick way for cold leads to stay informed, setting cookies to remember user choices on return visits, and personalizing content blocks based on acquisition source, or, even better, past behavior data pulled from your automation platform or CRM.

Use a performance model to guide your approach

Start by estimating how many website visits it will take to generate the registration numbers you desire and then work backward from there to determine where the traffic will come from. By estimating how much traffic will be driven organically by email, digital ads, etc., you can set goals for impressions, engagement, and click-throughs.

Leverage your partners in promotion

If applicable, partner with your sponsors, speakers, and other ambassadors to promote the event as a way of elevating their exposure — and helping you extend your reach. Create a suite of easily customizable tools and messages they can use to invite their networks to participate.

Leverage your content

Don’t wait until your event to share valuable information. Tease out compelling content through guest blogs, speaker videos, and social media posts, to give your audiences a taste of what’s to come.

Know when to ask for help. If you’re new to the virtual event space, don’t go it alone. Lean on your event technology partner, agency resources, and firms that specialize in event marketing to fill in the gaps.

Written By: Kimberly Hardcastle-Geddes

Source: Freeman

---

by Planner Master Class