What To Expect At Our Next Planner Master Class
By Elena Martin - Ateema's Director of Events
As part of Ateema’s upcoming Holidays in July event on July 25, not only will planners have the opportunity to get ahead of the game with inspirational ideas for your holiday gatherings, we also plan to offer two educational sessions that will keep you on the cutting edge.
Read on to learn more about these sessions and Register HERE for the event today.Â
Transforming Events: The Impact of Generative AI on the Meetings and Event Industry
Join University of Chicago Clinical Professor & Chief Scientist, Dr. Utku Pamuksuz, as he takes the mystery out of how event planners can benefit from using AI to enhance their work. Generative AI has the potential to revolutionize the event planning industry. In this session, event planners will be encouraged to explore its practical applications and benefits.
By leveraging Generative AI, event planners can enhance creativity, engagement, and overall event experiences. This technology enables the use of interactive chatbots and tailored content generation, providing real-time information, personalized recommendations, and immersive interactions for attendees.
The session emphasizes the importance of maintaining the human touch in event planning, utilizing AI as a valuable tool alongside human expertise. By attending this session, event planners will gain the necessary knowledge and skills to effectively incorporate Generative AI into their strategies, paving the way for a future where this transformative technology reshapes the landscape of event planning.
40 Ideas to Make Your Holiday Party Stand Out
Panelists:
Dayna Malow, CEO, Live Art International, Inc.
Linda Whitlock, President, Corporate Event Interactive, Inc.
Andrew Brode, President, AV Chicago
You might be feeling a little stuck on how to make your business’ holiday party stand out this year, especially with employee downsizing and shrinking budgets. You are not alone! In this session, planners will hear from industry experts on best practices to make their holiday parties memorable. Topics will include developing the event look and feel, creating engaging experiences, unique catering ideas, consideration of cross-cultural elements, cutting edge audio visual production, and team building activities. Participants will walk away with an actionable list of ideas to incorporate into their own holiday celebrations.Â
Ateema Media & Marketing has been approved by the Events Industry Council (EIC) as a Preferred Provider of the below-listed continuing education courses, which qualify for CMP continuing education credit. Determination of continuing education credit eligibility or Preferred Provider status does not imply EIC’s endorsement or assessment of education quality.Â
Get inspired for your next holiday events at Ateema’s next Planner Master Class. Register HEREÂ
Embracing Sustainability: Key Practices for Event Planners
By adopting a range of strategies, planners can significantly reduce the environmental impact of events while promoting social responsibility and fostering attendee engagement.
Conducting thorough assessments of resource needs allows planners to minimize waste and optimize efficiency. From utilizing digital communication systems to promoting recycling and waste reduction initiatives, implementing sustainable materials and practices can substantially decrease an event's environmental footprint.
Responsible energy consumption emerges as another critical focus area. Event planners are encouraged to explore renewable energy options such as solar or wind power to minimize reliance on fossil fuels. Additionally, optimizing lighting, HVAC systems, and equipment efficiency, as well as encouraging attendees to utilize sustainable transportation options, contribute to reducing carbon emissions associated with the event.
Social Responsibility
Social responsibility is an integral part of sustainable event planning. Prioritizing inclusivity and accessibility ensures equal participation opportunities for all attendees, including those with disabilities. Sourcing local goods and services not only supports the local economy but also reduces the carbon footprint associated with transportation.
Engaging attendees and stakeholders is a powerful strategy discussed in the article. By educating participants about sustainability goals and involving them in interactive exhibits, workshops, and networking sessions, event planners can foster a collective sense of responsibility. Such engagement enables attendees to become advocates for sustainable practices beyond the event itself.
Continuous Improvement
Measuring and reporting sustainability performance is a crucial step in driving continuous improvement. Setting measurable targets and regularly monitoring progress enables event planners to identify areas for enhancement and track the effectiveness of implemented strategies. Transparently sharing this information inspires others in the industry and encourages wider adoption of sustainable practices.
By embracing resource management, responsible energy consumption, social responsibility, attendee engagement, and performance measurement, planners can create impactful and environmentally friendly events.
These practices not only benefit the environment but also enhance the event experience while positively influencing attendees and the event industry as a whole.
Learn more about this topic on the Expo Pass website.