Source: MidWest Meetings

The Exhibitions & Conferences Alliance (ECA) has set the stage for its advocacy efforts in 2024, identifying key focus areas that underscore the industry’s vital role in economic growth and job creation.

As Congress has recently convened, the ECA’s comprehensive agenda aims to ensure a favorable operating environment for the business events sector, foster seamless international travel and commerce, and create a welcoming atmosphere for industry activities across states and cities.

Priorities for Economic Growth and Workforce Development

Hervé Sedky, Emerald Holding Inc.’s President, CEO, and Chair of the ECA board, emphasized the laser focus on policies supporting economic growth, job creation, and small businesses. The agenda outlines six top priorities for the year, including restoring visa operations to pre-pandemic levels, supporting government policies for attracting and training the industry’s future workforce, and reinstating communicable disease coverage in event cancellation insurance. These initiatives aim to not only navigate the challenges of the present but also lay the groundwork for a resilient and thriving future.

Building on 2023 Successes and Future Advocacy Initiatives

The ECA plans to build on the successes of 2023, such as amending Chicago’s paid-leave law to exclude business events visitors and advancing legislation in Congress for expanding skills-based training opportunities. Looking ahead, the alliance is set to introduce new advocacy capabilities, empowering industry leaders and advocates to actively participate in the political and policymaking processes. By staying proactive and adaptive, the ECA aims to amplify the impact of its advocacy efforts, fostering an environment conducive to the growth and sustainability of the business events industry.