Exhibitions & Conferences Alliance (ECA) Unveils 2024 Public Policy Agenda
Source: MidWest Meetings
The Exhibitions & Conferences Alliance (ECA) has set the stage for its advocacy efforts in 2024, identifying key focus areas that underscore the industry's vital role in economic growth and job creation.
As Congress has recently convened, the ECA's comprehensive agenda aims to ensure a favorable operating environment for the business events sector, foster seamless international travel and commerce, and create a welcoming atmosphere for industry activities across states and cities.
Priorities for Economic Growth and Workforce Development
Hervé Sedky, Emerald Holding Inc.'s President, CEO, and Chair of the ECA board, emphasized the laser focus on policies supporting economic growth, job creation, and small businesses. The agenda outlines six top priorities for the year, including restoring visa operations to pre-pandemic levels, supporting government policies for attracting and training the industry's future workforce, and reinstating communicable disease coverage in event cancellation insurance. These initiatives aim to not only navigate the challenges of the present but also lay the groundwork for a resilient and thriving future.
Building on 2023 Successes and Future Advocacy Initiatives
The ECA plans to build on the successes of 2023, such as amending Chicago's paid-leave law to exclude business events visitors and advancing legislation in Congress for expanding skills-based training opportunities. Looking ahead, the alliance is set to introduce new advocacy capabilities, empowering industry leaders and advocates to actively participate in the political and policymaking processes. By staying proactive and adaptive, the ECA aims to amplify the impact of its advocacy efforts, fostering an environment conducive to the growth and sustainability of the business events industry.
2024 Event Marketing Trends
From immersive AR and VR experiences to ethical marketing and the rise of social commerce: discover the latest trends shaping event marketing in 2024! Read the full article on the ExpoPass website.
Immersive Experiences with AR and VR
In 2024, augmented reality (AR) and virtual reality (VR) redefine audience engagement, offering brands direct connections through virtual demonstrations and tours.
Ethical Marketing and Sustainability
A spotlight on ethical marketing emphasizes transparency, authenticity, and social responsibility, with sustainability (Green Marketing) driving brands to adopt eco-friendly practices.
Social Commerce: Transforming Digital Marketing
Consumers shift to social commerce, making direct purchases on platforms like Instagram and Facebook, urging marketers to embed purchasing opportunities within authentic storytelling.
AI Automation: The Human Touch in the Age of Machines
Generative AI and chatbots revolutionize event planning, offering real-time support and personalized suggestions, emphasizing the importance of creative talent for a human touch.
Platform Prioritization for Maximum ROI
Brands streamline efforts by prioritizing platforms with the highest return on investment (ROI) and abandoning underperforming ones, simplifying digital marketing strategies.
Embracing Change in 2024
The landscape of event marketing is evolving rapidly in 2024, presenting a transformative journey for planners and brands alike. Embracing these trends offers a pathway to success in the dynamic and ever-changing marketing landscape.