2024 Event Marketing Trends

From immersive AR and VR experiences to ethical marketing and the rise of social commerce: discover the latest trends shaping event marketing in 2024! Read the full article on the ExpoPass website.

Immersive Experiences with AR and VR

In 2024, augmented reality (AR) and virtual reality (VR) redefine audience engagement, offering brands direct connections through virtual demonstrations and tours.

Ethical Marketing and Sustainability

A spotlight on ethical marketing emphasizes transparency, authenticity, and social responsibility, with sustainability (Green Marketing) driving brands to adopt eco-friendly practices.

Social Commerce: Transforming Digital Marketing

Consumers shift to social commerce, making direct purchases on platforms like Instagram and Facebook, urging marketers to embed purchasing opportunities within authentic storytelling.

AI Automation: The Human Touch in the Age of Machines

Generative AI and chatbots revolutionize event planning, offering real-time support and personalized suggestions, emphasizing the importance of creative talent for a human touch.

Platform Prioritization for Maximum ROI

Brands streamline efforts by prioritizing platforms with the highest return on investment (ROI) and abandoning underperforming ones, simplifying digital marketing strategies.

Embracing Change in 2024

The landscape of event marketing is evolving rapidly in 2024, presenting a transformative journey for planners and brands alike. Embracing these trends offers a pathway to success in the dynamic and ever-changing marketing landscape.


What To Expect At Our Next Planner Master Class

By Elena Martin - Ateema's Director of Events

As part of Ateema’s upcoming Holidays in July event on July 25, not only will planners have the opportunity to get ahead of the game with inspirational ideas for your holiday gatherings, we also plan to offer two educational sessions that will keep you on the cutting edge.

Read on to learn more about these sessions and Register HERE for the event today. 

Transforming Events: The Impact of Generative AI on the Meetings and Event Industry

Join University of Chicago Clinical Professor & Chief Scientist, Dr. Utku Pamuksuz, as he takes the mystery out of how event planners can benefit from using AI to enhance their work. Generative AI has the potential to revolutionize the event planning industry. In this session, event planners will be encouraged to explore its practical applications and benefits.

By leveraging Generative AI, event planners can enhance creativity, engagement, and overall event experiences. This technology enables the use of interactive chatbots and tailored content generation, providing real-time information, personalized recommendations, and immersive interactions for attendees.

The session emphasizes the importance of maintaining the human touch in event planning, utilizing AI as a valuable tool alongside human expertise. By attending this session, event planners will gain the necessary knowledge and skills to effectively incorporate Generative AI into their strategies, paving the way for a future where this transformative technology reshapes the landscape of event planning.

40 Ideas to Make Your Holiday Party Stand Out

Panelists: 

Dayna Malow, CEO, Live Art International, Inc.

Linda Whitlock, President, Corporate Event Interactive, Inc. 

Andrew Brode, President, AV Chicago  

You might be feeling a little stuck on how to make your business’ holiday party stand out this year, especially with employee downsizing and shrinking budgets. You are not alone! In this session, planners will hear from industry experts on best practices to make their holiday parties memorable. Topics will include developing the event look and feel, creating engaging experiences, unique catering ideas, consideration of cross-cultural elements, cutting edge audio visual production, and team building activities. Participants will walk away with an actionable list of ideas to incorporate into their own holiday celebrations. 

Ateema Media & Marketing has been approved by the Events Industry Council (EIC) as a Preferred Provider of the below-listed continuing education courses, which qualify for CMP continuing education credit. Determination of continuing education credit eligibility or Preferred Provider status does not imply EIC’s endorsement or assessment of education quality. 

Get inspired for your next holiday events at Ateema’s next Planner Master Class. Register HERE